Five Ways to Better Your LinkedIn Profile

tags: 
Posted by: YPN South Bend on Wednesday, October 4, 2017 at 12:00:00 am

 

PROFESSIONALS HAVE BEEN UTILIZING LINKEDIN AS MORE THAN JUST AN ONLINE PROFESSIONAL 

profile, but rather to share relevant information in their industry for some time now, but it’s probably the social network that you think of the least when deciding where to post updates about your life. The rolodex network can be useful for more than just finding your next job, it’s a great place for professional growth and improving your online presence. Just remember, that you get out what you put into your LinkedIn profile; therefore, it is important to approach LinkedIn strategically. Here are five things you can do today to create a stellar LinkedIn profile.

Go Back to the Basics

Whether or not you are seeking a new job or career change, people are still looking at your profile. Therefore, it is important to keep it updated. Take time to update your current and past job descriptions, update your headline, check for any grammatical errors and update your profile photo. Sometimes, going back to basics is all you need to refresh your online presence.

Personalize your URL

When you set up your profile, the url will read, “LinkedIn.com” followed by random numbers and letters. However, this can be changed to have your first and last name after the slash. Not only will this look better for cosmetic purposes on your business cards and email signature, but it makes it easier for people to find your profile. To change your URL simply navigate to your profile, go to “edit contact and personal info,” click on the pencil icon and look for the option to change your URL.

Give and Ask for Recommendations

If you have worked with someone who positively impacted your company or a co-worker who led a project, let them know you appreciate them by giving them a recommendation on LinkedIn. Also, if you successfully completed a project, implemented a new program at your company, or are seeking a new job, ask a past or current colleague for a recommendation. Remember to click “allow on my profile” because if you don’t, LinkedIn won’t allow others to see it.

Share Relevant Content

Gone are the days when people used LinkedIn just to have a professional online presence. Still, many people don’t share anything. LinkedIn is a great opportunity to share updates happening in your industry, exciting news for your company or a community event. This is a great way to start a dialogue with your connections and make new connections. As always make sure your content is relevant – keep the cat photos for your personal social media profiles.

Follow Relevant Influencers

LinkedIn allows people all over the world to connect – this includes the opportunity to follow key influencers within your field of work. Want to learn more from your favorite economic development blogger? Have a nonprofit you want to partner with? You can follow them on LinkedIn to receive additional information from them, ask questions and comment on their posts.

There are countless features you can use to better your online professional presence, but start with these five tips and you’re on your way to improving your LinkedIn profile.

Comments

Leave a Comment